technmarketing - Latest Comments

Re: Finally Joined Twitter? Please PLEASE Don’t Make These Mistakes

Cormac O Connor — Sun, 12 May 2013 11:44:50 -0000

i have a great Mobile Company for traffic, transit And parking solutions. I will like to send You some information. You like tech!

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

@Daman — Tue, 23 Apr 2013 02:27:41 -0000

Love this post, so true!! As someone self immersed in a combo of tech blogs, biz books, and great Twitter streams, this seems so self evident. I guess this validates the need for us in the know to spread the message :-)

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

Shoshanna Keats-Jaskoll — Sun, 21 Apr 2013 03:22:03 -0000

Yup- could have written this about the store that charged me 5NIS to return something I had bought less than 24 hours earlier. I wasted my breath explaining the backwards thought process and why its shooting themselves in the foot... Especially since its a neighborhood store!

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

hilzfuld — Sun, 21 Apr 2013 02:41:03 -0000

thanks man. Yea, B2B is a different animal and the same principles may apply but in a very different manifestation. Not free chicken.

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

Jon Burg — Sun, 21 Apr 2013 02:39:41 -0000

This is a really great post and is universally applicable in B2C marketing.

This plays out slightly differently in B2B, and is slightly less applicable in high-cost businesses. MailChimp for example, gives out free email management for the first 12,000 subscribers, but if I'm starting at 20k subscribers they aren't going to give me much for free - because it would eat away at their business model. At the same time, service business are not likely to allow a second sample due to the relative high cost of each engagement.

But for all those B2C marketers, this is a lesson that cannot be repeated enough.

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

hilzfuld — Sun, 21 Apr 2013 02:14:13 -0000

thanks Nikki. :)

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

Nikki Ralston — Sun, 21 Apr 2013 02:11:39 -0000

A good reminder of what we know inside but sometime get distracted from. I would add to that that the time and effort spent trying to quantify everything is also a bit of waste. If you spent your whole time at dinner counting calories and your meal expenditures you would miss out on some of the value of the meal. I'm not saying throw budgets to the wind, just don't spend too much time obsessing over ROI. Better to be asking ourselves what our customers want and giving it to them. What is true for product, is true for marketing. Great post!

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

hilzfuld — Sun, 21 Apr 2013 01:59:05 -0000

Thanks man.

Re: What a Local Chinese Restaurant Taught Me About Marketing a Product and a Brand!

Dani Klein — Sun, 21 Apr 2013 01:58:35 -0000

May be the best GaryVee clip of all time. Good post Hillel.

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

Farhana Rahman — Tue, 05 Mar 2013 23:45:21 -0000

That's right! You tell 'em! (Though I am guilty of uttering all your statements in the second paragraph.)

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

Dino — Tue, 05 Mar 2013 22:40:23 -0000

Seems you are afraid of BlackBerry, that they will take share from Apple and Google oh wait it has already begun

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

Kari Swenson — Tue, 05 Mar 2013 09:54:55 -0000

I will fully admit I know almost nothing about Blackberry's latest innovation. But with a company like Microsoft, they have a huge opportunity coming. About 25 to 30% of mobile users use smart phones. When more and more users make that transition what will they be looking for. Something that is easy to learn, because the tech junkies are already in the market. They've just released a new OS that is built to easily transition between the PC & phone. And those I know who have a Windows phone love it. I think they've learned some lessons and are definitely heading in a smarter direction again.

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

John Peters — Tue, 05 Mar 2013 09:35:44 -0000

BlackBerry Z10 makes Android and iOS look like they're from the dinosaur age. Time for all the Fandroids and iSheep to come to greener pastures.

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

John Peters — Tue, 05 Mar 2013 09:34:11 -0000

Copy cats? BlackBerry invented this. You are exactly the people the author is writing about. Have you even touched a Z10? NO, you have not.

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

Teko Saur — Tue, 05 Mar 2013 08:06:12 -0000

Nice try. :).

But, both Google and Facebook created a new model that took their market by storm by reshaping it from A to Z.

Apple did the same thing while introducing the iPhone and later echosystem.

There's not a single chance copy-cats can catch up in value.

The entry barriers installed by Apple/Google in the mobile spectrum are now too high. Even the chinese know it: if you can't create a market, you're doomed to compete with pricing. And here, both Blackberry & Microsoft are just finacially walking deads. ;)

You can check my own rant on why Blackberry sucks here :http://www.tekosaur.com/7484/s...

Re: Stop Saying it’s Too Late for BlackBerry and Microsoft. It’s Too Early to be Too Late!

veeru789 — Tue, 05 Mar 2013 05:48:46 -0000

Excellent article. Only time will tell if BB10/WP8 will succeed or not. But some people believe these platforms are the most future proof in terms of technology (http://www.appesque.com/why-ap.... And after using these devices i believe this is true. Only argument is apps. most of them are there and for the ones that arent still on board, well with a browser as good as BB10 browser i dont think one needs apps for lot of services.

Re: Hey Tech Bloggers, It Might Be Time for a Reality Check. Seriously!

William RAHI — Sun, 03 Mar 2013 12:41:14 -0000

quite impressive writing.

Re: An Interview with Jeri Ryan about Acting, Social Media, and iPhone Apps

Jim_Pook — Mon, 11 Feb 2013 12:12:28 -0000

As a fan, I've been following Jeri on Twitter for a couple of years now. She is great. Many celebs won't respond to fans, only other celebs, so it is nice to get responses from her on occaision. I can not even imagine how many tweets she must get every time she shows up on Twitter. I started watching Body of Proof because Jeri tweeted about it before the show aired. Really enjoy it.
Thanks Jeri - you make Twitter a nicer place.

Re: An Interview with Jeri Ryan about Acting, Social Media, and iPhone Apps

Farhana Rahman — Mon, 11 Feb 2013 09:33:11 -0000

What a cool chica! I wanna be her BFF!

Re: What Microsoft and Nokia Can and Should Learn from the Recent Launch of BlackBerry 10

Aaron | אהרן — Mon, 11 Feb 2013 07:21:09 -0000

I quite like the 'new' comments system. Even if I am a bit biased...

Re: Four Unfortunate Ways Twitter Is Killing Tweetdeck

icon collection — Mon, 17 Sep 2012 23:50:13 -0000

Happens... Such casual concurrence

P.S. Please review

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Re: You Finally Started Tweeting? Great! Here is the Only Tip You Need to Know

icons — Mon, 17 Sep 2012 23:27:36 -0000

You are mistaken. Let's discuss it. Write to me in PM, we will communicate.

P.S. Please review Business Toolbar Icons for... from Ikonga

Re: The Most Ridiculous iPhone 5 Concept Video you Will Watch Today

Farhana Rahman — Mon, 10 Sep 2012 11:39:48 -0000

I was also convinced till the end. :-)

And yes, we've noticed that your enthusiasm for iOS is diminishing.

Re: The Most Ridiculous iPhone 5 Concept Video you Will Watch Today

Name (required) — Mon, 10 Sep 2012 06:11:20 -0000

woow great

Re: My New Social Media Pet Peeve: Group Tagging. Don’t Do It. Ever!

FuR — Wed, 05 Sep 2012 19:29:04 -0000

Having a short Twitter handle that people think is a nightclub in DC has been particularly annoying. People don't look up the correct handle and @ me on twitter and Instagram. I've given up on them actually learning how to use the @ and changed notifications to only - send me notices in this case:

Mentions and replies
-Only from people I follow

Interactions and Mentions are a joke, these need help.

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